Functionality and aesthetics in interaction

Ascom Schweiz

Cordless phone with integrated answering machine

The design was tested among 4 competing phones by a panel of end users.
The test became an “Aha” experience.
Everything was revealed, the feeling against the skin, the feeling from keys, colors, location of the handset, weight, smell,
everything was noticed and everything was reviewed and discussed.
Xenia was rated as the most promising design with many attractive features and appealing designs.
It is truly amazing how much and where ultrafast users rate a product.

Ergonomics and usability

The design is based on the interplay between convex and concave surfaces, which improves the tactile properties of the phone.
The back of the handset has a convex shape and the sides have a concave curve.
At the base there is a curve that follows both sides of the handset.
This improves ergonomics and helps control the user’s fingers.
The answering machine’s function keys are located at the top left and at the bottom right of the slot.
The design of the keys and style have been kept simple, making the phone easy to use.

Xenia receive IF Design Award 1996.

1 Platform – 3 Designs

Same platform for circuits and components with three different designs.

Telekom + Ascom

Sinus 51 shows that a wireless phone does not have to cost a fortune.
This new cordless phone with state-of-the-art technology and attractive design.
For people who appreciate a large radius of action.

2 sales channels:
– Telekom in Germany
– Ascom in the rest of the world

IF Design Award 1994


Samba stands out with its simple and cost-effective design.
It consists of only five parts assembled with snap locks.
Apart from the batteries, no heavy metals are used.
The design is based on the interplay between convex and concave surfaces, giving a compact and sleek look.
This is done down to the last detail; For example, the keys on the handset are recessed in a concave surface to prevent them from being accidentally activated.
The handset fits well with the base, which enhances the compact appearance of the device.
IF Design Award 1996

Bang & Olufsen

B&O’s first cordless phone with a number of attractive features that make it a convenient and flexible phone in everyday life.
No matter where you are in the house, there is easy access to both incoming and outgoing calls.
The handset has an excellent weight distribution and ergonomics, which makes long calls more comfortable.

IF Design Award 1996

Ascom – 1994

Telephone for Deutsche Telekom

Innovative idea; one and the same design for two different applications.
The handset is positioned at a 30 ° angle, no additional parts are required for wall mounting.
And there is no ergonomic compromise when handling the handset.
The slim volume is reduced achieved with an elegant curve, giving a distinctive design.

CAD/CAM 1:1 Models

Milled POM, lacquered and assembled for high finish presentation of design.

Euronova 300 Comfort

Euronova 300 Basic

Euronova 200 Comfort

Euronova 200 Basic

ISDN telephone system

Ascom Avena’s intelligent concept allows you to combine and add different components as needed.
Super performance and easy to use.
In a brief moment, the large alphanumeric screen shows you the next step.
And an intelligent menu guides you with ease through the many functions.


Up to six handsets can be connected to the base station.
Avena Plus can store up to 50 frequently used numbers, speed dials and has an integrated answering machine.
Cordless phone, free and unhindered communication.

Delays can be seriously expensive

Due to delays, the project for this DECT phone Taro was closed in 1995 after investments of 25 million. CHF.
This huge loss was a crucial motivation to introduce “Integrated Design” to business management… and we did so with great success.

IF Design Award 1994

Integrated Design

Previously, Ascom calculated with 24 months for product development.
The design team introduced the “Integrated Design” process, and we shortened the development time to 12 months.
With a team ranging from 10-30 experts, the savings were significant.
Svend Onø was introduced to software ProEngineer and integrated CAD, which again reduced the development from 12 to 9 months, and later from 9 to 6 months, really a great experience and landmark experience.

What can we do for you?

See services here

Ascom Radiocom

Barryvox – Electronic rescue device for mountaineering and diving.
Tests conducted by the Swiss Federal Institute for Snow and Avalanche Research, Weissfluhjoch, Davos, prove that immediate help is essential. If the victims of an avalanche can be found immediately after, the chances of survival are 80%.
Human life depends on a simple and effective user interface.

Barryvox receive IF Design Award 1994.

Design for SBB
Schweizerische Bundesbahnen

With its design, the ticket machine is easy to identify and locate at the train station, logical and quick to operate, even for wheelchair users.

Ascom Autelca – 1993

Hong Kong Metro

Hong Kong Metro transports hundreds of thousands of people daily.
And they asked Ascom Autelca to design a new ticket machine with the following features;
– Destination is selected on the touch screen
– Fast payment
– Receive ticket
All within an average of just 8 seconds!


To emphasize the features, the front is divided into 3 sections.
On the left side, return money and ticket come out, in the middle of payment with coins and cards, and to the right payment with banknotes.
The touch screen is distributed over the left side and the middle of the machine.

Ascom Autelca – 1994

Design study – B&O

Ascom Design Team

Prisma – IF Design Award 1994


Design study – CCT

Design studie – MusicPhone

ISDN Telephone – IF Design Award 1994

TL 100 – IF Design Award 1996

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