
Quite simply better and more hygienic than a traditional toilet brush.
Ultra-hygienic toilet cleaner RODE DAILY made of silicone.
The ribs are specially designed to clean even the most inaccessible surfaces of the toilet.
The toilet cleaner stays clean after use because the design and material prevent stains and accumulation of bacteria



Innovative Design
The market was then thoroughly investigated. A study is necessary to avoid imitating any existing products, and to develop a unique design solution.
The goal was to offer a toilet brush with a more efficient cleaning and sustainability through a much longer life for the product.
Functional Design
Silicone is an obvious choice for cleaning toilets. The ribs do not collect dirt, as a traditional brush does between the nylon hairs.
Bacteria cannot grow on silicone and in this way keep DAILY clean.
Silicone is a very durable material. DAILY has been designed for daily use for many years and in this way protects the environment.
Design aesthetics
As little design as possible, honest and discreet, easy to understand, and the aesthetics of the series are of a long-lasting and durable nature.
LOOEEGE
The Danish company Rode Bath and their toilet cleaner have been nominated for a Global Innovation Awards (GIA), which will be presented at the International Home + Housewares Show in Chicago in March 2018. The nominated toilet brush, goes by the name LOOEEGEE in North America, WC-CHAMP in Germany, while in the rest of the world it is known as RODE DAILY.


Once again, the innovative toilet cleaner LOOEEGE / DAILY received a design award.
This time with Retailers Choice at the Hardware Show in Las Vegas May 2018.


RODE Bath cares for the environment
– Fewer chemicals
– Less waste
– Fewer bacteria

MAFALDA line







