Successful design is not simply about form and function; there are patents and trademarks, copyrights and rights proceedings to take into account.
In an unprecedented move, over 100 design luminaries – including Rams, Louis Vuitton artistic director Nicolas Ghesquière, Sir Terence Conran, Lord Norman Foster, Jasper Morrison and Sir Paul Smith – have come together to pledge their support to design and its protection.
“As industrial design has segued from a purely utilitarian to an aesthetic industry, form has become as important as function. And this, in the eyes of design’s game changers, is what needs protecting.”