GSM Telefon

The market for GSM phones is extremely attractive in 1995.
For companies like Ericsson and Nokia, GSM phones make up a significant portion of their revenue in this market.
However, margins will shrink over time, which is precisely why Ascom wants to enter the market.

The purpose is to earn as much as possible, during the period of high earnings.
Quick access to the market is possible, as GSM technology and Chip Set can be acquired from specialized companies.
Computer Aided Design shortens the time for design and development.
Here is a design study for an Ascom and B&O GSM phone – 1995
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