The Danish company Rode Bath and their toilet cleaners have been nominated for a Global Innovation Award (GIA), awarded at the International Home + Housewares Show in Chicago in March 2018.
The nominated toilet brush, known as LOOEEGEE in North America, WC-CHAMP in Germany, while known in the rest of the world as RED DAILY.

Once again, the innovative toilet cleaner LOOEEGE / DAILY received a design award.
This time with the Retailers Choice at the Hardware Show in Las Vegas in May 2018.