Ultra-hygienic toilet cleaner RODE DAILY made of silicone.
The ribs are specially designed to clean even the most inaccessible surfaces of the toilet.
The toilet cleaner stays clean after use because the design and material prevent stains and accumulation of bacteria.
Quite simply, this toilet cleaner more effective and hygienic than a traditional toilet brush.
Innovative Design
First, Onø Design developed an intuitive idea to avoid disgusting nylon brushes.
The market was then thoroughly investigated. A study is necessary to avoid imitating any existing products, and to develop a unique design solution.
The goal was to offer a toilet brush with a more efficient cleaning and sustainability through a much longer life for the product.
Design Aesthetics
The design strives to be innovative and traditional at the same time.
As little design as possible, honest and discreet, easy to understand, and the aesthetics of the series are of a long-lasting and durable nature.
Functional Design
The DAILY silicone brush is designed with ribs and has the right softness and shape to scrub and clean all surfaces in a toilet.
Silicone is an obvious choice for cleaning toilets. The ribs do not collect dirt, as a traditional brush does between the nylon hairs.
Bacteria cannot grow on silicone and in this way keep DAILY clean.
Silicone is a very durable material. DAILY has been designed for daily use for many years and in this way protects the environment.
Awarded Design
The toilet cleaner was nominated for the Global Innovation Awards (GIA), presented at the International Home + Housewares Show in Chicago in March 2018.
The nominated toilet brush, goes by the name LOOEEGEE in North America, WC-CHAMP in Germany, while in the rest of the world it is known as RODE DAILY.
Once again, the innovative toilet cleaner LOOEEGE / DAILY received a design award.
This time with Retailers Choice at the Hardware Show in Las Vegas May 2018.
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