Design could be one of the best investments you ever make
But how do you get that investment right?
How do you choose the right designer at the right price?
How will the designer get to grips with the complexities of your business?
How can you communicate what you want when you’re not quite sure yourself?
How will you manage a designer and how will you assess whether what you get is ‘good’ design or not?
These are questions businesses ask all the time about using design. This guide aims to help you answer them.
It features advice and practical tips on looking for design opportunities within your business, getting the right design help, drawing up design briefs, managing design projects and measuring the results.